The Knocks (Click to Listen)
It’s a rare occasion that I go to check out an act I’ve never heard of and leave knowing that they will be on repeat on my ipod for the foreseeable future. It’s a far more rare occasion for this to happen, and to realize that I have met the members of the band on multiple occasions before that night. Strangely enough, a couple of weekends ago when I was invited to a fantastic event thrown by the good people at brobible, this is exactly what happened.
I was pleasantly surprised at the level of musical integrity The Knocks had. They made electropop, but had they been born in a different time period, they could have written for orchestras. They make really full sounds, and are equally cognizant of catchy melody, full harmonies, and head bobbing rhythm grooves. For the life of me however I couldn’t figure out where I had heard of them before. It turns out that I was introduced to Ben “b-roc” Ruttner in 2008 when I was working for the famous firm. We were recording a verse for a new female rapper named Nikki Minaj, and b-roc owned a studio called heavy roc where we recorded her vocals. B-roc and I would cross paths again in 2010 when RJ and Hoodie recorded at heavy roc. Another reason why their name was so familiar to me was because they were just recently featured in a corona light ad.
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Hi. I’m using your blog as a reference for one of my class assignments on the topic of “Social Influences on Consumer Buying Behavior.” I must say, you sound very well rounded and educated on music. I’d consider yours a legitimate opinion to evaluate on the topic, so, thanks. P.S. I too am building a site similar to yours, I’d love for you to stop by and leave your thoughts.